大葉大學攜手玉山網商協會
培育跨境電商人才 協助傳統產業進軍全球市場
網路經濟盛行,電商人才需求大增,傳統產業也仰賴電子商務技術開拓全球市場,大葉大學管理學院攜手玉山網商協會,21日舉辦跨境電商講座,邀集產業代表分享電商經驗,會中玉山網商協會也與大葉大學簽訂合作備忘錄,並為大葉大學「跨境電商人才培育中心」揭牌。
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4q4MNYgAM1nIvj8SXHp_xXzn-ay12mghMTcyCpVV6hdvptV1_ZsizNcG2K_pR5FpA8cB7nDI_HpO49ateABJ6K1Qinp6QbWo2EnymSdXLTGZtHPkSvDVUAKrcFjtDmZRUSjHRDV-4E1fT/s640/%25E7%258E%2589%25E5%25B1%25B1%25E7%25B6%25B2%25E5%2595%2586%25E5%258D%2594%25E6%259C%2583%25E6%259C%2583%25E9%2595%25B7%25E8%258E%258A%25E6%25B5%259A%25E5%25B3%25B0%2528%25E5%25B7%25A6%2529%25E8%2588%2587%25E5%25A4%25A7%25E8%2591%2589%25E5%25A4%25A7%25E5%25AD%25B8%25E6%25A0%25A1%25E9%2595%25B7%25E6%25A2%2581%25E5%258D%2593%25E4%25B8%25AD%2528%25E5%258F%25B3%2529%25E4%25BB%25A3%25E8%25A1%25A8%25E9%259B%2599%25E6%2596%25B9%25E7%25B0%25BD%25E7%25B4%2584.JPG) |
玉山網商協會會長莊浚峰(左)與大葉大學校長梁卓中(右)代表雙方簽約 |
活動當天,玉山網商協會會長莊浚峰、長春英利集團理事長蔡啟仲、彰化縣工商發展投資策進會總幹事劉錫潓、大葉大學校長梁卓中等人共同為「跨境電商人才培育中心」揭牌。玉山網商協會會長莊浚峰、長春英利集團理事長蔡啟仲也代表廠商掛牌,宣誓產學共同培養新時代電商人才,帶動產業升級的決心。
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPCx1WNGpRSQ50Bd3jOOc6TiNtoHSLs8Uw1XANZATdNCJz_gTL2l6ZafNNk85C40c_Xe0ZPALwssSYgqOG2kGTHGQ3DK0OZWpVmk2y7_EOeRtvRMu7WfxxX9lg3FLESmxa3c_xGKfj0Hx2/s640/%25E5%25A4%25A7%25E8%2591%2589%25E5%25A4%25A7%25E5%25AD%25B8%25E6%2588%2590%25E7%25AB%258B%25E3%2580%258C%25E8%25B7%25A8%25E5%25A2%2583%25E9%259B%25BB%25E5%2595%2586%25E4%25BA%25BA%25E6%2589%258D%25E5%259F%25B9%25E8%2582%25B2%25E4%25B8%25AD%25E5%25BF%2583%25E3%2580%258D.JPG) |
大葉大學成立「跨境電商人才培育中心」 |
大葉大學校長梁卓中表示,隨著數位時代來臨,網路消費越來越普及,不只是在國內購物,透過跨境電子商務,更可以在全球市場消費。電子商務產值逐年成長,各行各業都可以運用電子商務來拓展商機,大葉大學管理學院特別打造「跨境電商人才培育中心」,結合玉山網商協會的產業經驗與學校的學術能量,帶領學生認識跨境電商營運模式及行銷手法,養成就業實戰力。學生學習到最新的電商知識後,不論是未來投入哪一個領域工作,都能應用電子商務技術,協助產業進軍全球市場。
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廠商代表玉山網商協會會長莊浚峰掛牌,將與大葉大學共同培育電商人才 |
玉山網商協會會長莊浚峰指出,台灣中小企業有很多隱形冠軍,透過跨境電子商務平台,這些優質的產品將能行銷到全世界。期待未來有更多年輕學子加入電商的行列,發揮年輕人的創意,讓台灣商品躍上國際舞台。
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipeueGajS0mPjaShOGmMS0KkyRxfLzRzRgzjsOMbChawGsC-BgeHr8fQ3_y_SE5KPocOwvmcHnFuw_u75fgFdKGHQnIZzGt88tSG1V7_apLfGgAt2rT8_9pZ9Ghy-vhbz053wWkgXPIYrW/s640/%25E5%25BB%25A0%25E5%2595%2586%25E4%25BB%25A3%25E8%25A1%25A8%25E9%2595%25B7%25E6%2598%25A5%25E8%258B%25B1%25E5%2588%25A9%25E9%259B%2586%25E5%259C%2598%25E7%2590%2586%25E4%25BA%258B%25E9%2595%25B7%25E8%2594%25A1%25E5%2595%259F%25E4%25BB%25B2%25E6%258E%259B%25E7%2589%258C%25EF%25BC%258C%25E5%25B0%2587%25E8%2588%2587%25E5%25A4%25A7%25E8%2591%2589%25E5%25A4%25A7%25E5%25AD%25B8%25E5%2585%25B1%25E5%2590%258C%25E5%259F%25B9%25E8%2582%25B2%25E9%259B%25BB%25E5%2595%2586%25E4%25BA%25BA%25E6%2589%258D.JPG) |
廠商代表長春英利集團理事長蔡啟仲掛牌,將與大葉大學共同培育電商人才 |
彰化縣工商發展投資策進會總幹事劉錫潓說,實體店式微,電商成為新趨勢,過去中小企業比較不擅長品牌與通路,大葉大學成立「跨境電商人才培育中心」,不但可以培養學生成為電商人才,也可以輔導產業轉型,有助於產業發展。
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcHWIvmkG3VnTDBopvcpXuv0Y9CDWLVyP1FcXVCQ260cFwiPuP6Lfzqm0xMFedpxB3gezzEnJmaGJh9kDa0MSR4vy4qpC1fwc4FLliRfn5lmdAISgk53OhX7W587uYIh2Ns0RGc3OLYZGN/s640/%25E7%258E%2589%25E5%25B1%25B1%25E7%25B6%25B2%25E5%2595%2586%25E5%258D%2594%25E6%259C%2583%25E6%259C%2583%25E9%2595%25B7%25E8%258E%258A%25E6%25B5%259A%25E5%25B3%25B0%2528%25E5%258F%25B3%25E4%25BA%258C%2529%25E3%2580%2581%25E9%2595%25B7%25E6%2598%25A5%25E8%258B%25B1%25E5%2588%25A9%25E9%259B%2586%25E5%259C%2598%25E7%2590%2586%25E4%25BA%258B%25E9%2595%25B7%25E8%2594%25A1%25E5%2595%259F%25E4%25BB%25B2%2528%25E5%25B7%25A6%25E4%25BA%258C%2529%25E3%2580%2581%25E5%25BD%25B0%25E5%258C%2596%25E7%25B8%25A3%25E5%25B7%25A5%25E5%2595%2586%25E7%2599%25BC%25E5%25B1%2595%25E6%258A%2595%25E8%25B3%2587%25E7%25AD%2596%25E9%2580%25B2%25E6%259C%2583%25E7%25B8%25BD%25E5%25B9%25B9%25E4%25BA%258B%25E5%258A%2589%25E9%258C%25AB%25E6%25BD%2593%2528%25E5%25B7%25A6%25E4%25B8%2580%2529%25E3%2580%2581%25E5%25A4%25A7%25E8%2591%2589%25E5%25A4%25A7%25E5%25AD%25B8%25E6%25A0%25A1%25E9%2595%25B7%25E6%25A2%2581%25E5%258D%2593%25E4%25B8%25AD%2528%25E4%25B8%25AD%2529%25E7%25AD%2589%25E4%25BA%25BA%25E5%2585%25B1%25E5%2590%258C%25E7%2582%25BA%25E3%2580%258C%25E8%25B7%25A8%25E5%25A2%2583%25E9%259B%25BB%25E5%2595%2586%25E4%25BA%25BA%25E6%2589%258D%25E5%259F%25B9%25E8%2582%25B2%25E4%25B8%25AD%25E5%25BF%2583%25E3%2580%258D%25E6%258F%25AD%25E7%2589%258C.JPG) |
玉山網商協會會長莊浚峰(右二)、長春英利集團理事長蔡啟仲(左二)、彰化縣工商發展投資策進會總幹事劉錫潓(左一)、大葉大學校長梁卓中(中)等人共同為「跨境電商人才培育中心」揭牌 |
國立崇實高工校長吳貽誠認為,跨境電商是未來的明星產業,商機無限,很開心能和大家共同見證大葉大學「跨境電商人才培育中心」啟用,相信有產學攜手共同培育人才,一定可以東西出得去,錢進得來,大家賺大錢。
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大葉大學積極推動產學合作,培育跨境電商人才 |
大葉大學管理學院院長陳玉芬說,管理學院以學生就業為導向,推出「跨境電商」跨領域學程,不只是與產業界密切合作,財務金融學系副教授鄭孟玉的「跨境電子商務」課程,也榮獲教育部教學實踐研究計畫獎助。「跨境電商人才培育中心」啟用的第一場講座,上午邀請到玉山網商協會成員林祺豪、江高竹、王俊元、張益綸、游筑雅、羅禹希、紀舜媛、譚道源,針對網站行銷、影音行銷、社群平台、拍賣網站、電子商務平台、電子報等議題,分享他們的觀察,下午則由吳鑫教學員們如何用手機拍攝微電影。